Ampex VTR organization Essay Example for Free

Ampex VTR organization Essay After the second world war, the introduction of televisions opened way for the technological innovation of video recording. In the 1950s, there were major inventions in the video recording industry in the US and Japan. This case study involves the technological advancement in the video cassette recorders (VCRs) manufacturing industries. Six pioneering companies will be considered, namely; RCA and Ampex of USA, Japan Victor Company (JVC) and Sony, Toshiba and Matsushita all of Japan. JVC, Sony and Matsushita had the competitive advantage of management in this industry. They emphasized on opportunities that were more rewarding, productively positioned their technical efforts and executed these efforts in more productively. These companies learnt the market technological demands for videocassette recorders and produced in mass at limited costs. To prove their technological competence, these firms produced equipment with utmost sound clarity and consistently adhered to this. JVC was under pressure to come up with a common standard for its products which led to the advent of VHS system. RCA engineers came up with a video recording machine moving a narrow tape very fast past magnetic heads. At Toshiba, a recording head was made to rotate fast while the tape moved past at relatively slow speed (helical scanner). Despite these efforts, Ampex was the first to come up with a commercial video recorder. This VTR technology was patented but was soon shared out to other companies like RCA. Ampex failed to come up with a manufacturing capability for mass production despite the high performance designs. Ampex engineers opened up the helical scanner technology for broadcast recorder but Sony, JVC and Matsushita overtook them in this technology. RCA suggested the introduction of a television magnetic tape player but this was not considered by the management until later in 1958 in the design of VTR. Sony did not employ the method of market research but instead chose to insist on high technology and innovation. In 1950, Sony introduced the first Japanese magnetic recorder for sound and tape, followed by a TV camera and stereo tape recorder. In 1961, it unveiled the first fully transistorized VTR in the world. Matsushita was a diverse company dealing with a range of electrical appliances. To beat this companys success, the rivals developed cheaper appliances. The diversities in technology led to a need for international standards to govern this. Sony wanting to outdo its foreign rivals collaborated with JVC and Matsushita in the establishment of ? inch tape cassettes. Sony, JVC and Matsushita made strategic management of technology by learning through trials. These companies were persistent and flexible. Ampex and RCA in America lacked consistency in their strategic direction making them fail to sustain technical development. The Japanese companies had stable technical teams which ensured stability in the organization. Top managers were involved in making critical decisions. Ampex VTR organization was however marred with instability (Rosenbloom Cusumano, 1987). The basic VCR technology originated from the US and Europe although the Japanese industries have been successful in the industry. The success attributed to the Japanese industries was achieved by more improvements on the basic technology rather than just copying what the West had to offer. The advent of transistors, semiconductors and microchips greatly boosted the electronic industry in Japan.

Lord of the Flies :: Lord of the Flies Essays

William Golding, in his fictional novel Lord of the Flies, has created one of the most stunningly elaborate, captivating works of American literature. It is a straightforward story of a few shipwrecked schoolboys that dramatically turns into a multifaceted tale of endless deceit, trickery and all out jealousy. It is in this story that three boys, Ralph, Piggy, and Jack, come to play the pivotal parts of leaders to a group of children who are fighting for the right of survival.   Ã‚  Ã‚  Ã‚  Ã‚  The first boy is Ralph, a fine example of morals, compassion and friendship. He is the first person on the island to take charge and the one who hold the group together. Ralph was elected the leader as soon as the group first came together. He was recognized as one person who courage to lead them home. On the vote for chief, Ralph said, “ ‘Who wants me?’ Every hand outside the choir except Piggy’s was raised immediately. Then Piggy, too, raised his hand grudgingly into the air. Ralph counted ‘I’m chief then’ '; (Golding 23). Ralph is chosen as leader because in the story Lord of the Flies, he symbolizes every good quality necessary to return home. The qualities are leadership, kindness, benevolence, and most of all, friendship. The second youth is known to the other boys as Piggy. Piggy is not like the other boys, in the fact that his sense of fun and adventure was replaced with that of worrisome and caution. He is a portly child, which brought on the name “Piggy.'; He also suffers from various ailments, such as bad eyesight and asthma. “He was shorter than the fair boy and very fat. He came forward, searching out safe lodgments for his feet, and then looked up through thick spectacles'; (Golding 7). Piggy symbolically represents every problem, every mistake that could be made, that might leave many young boys stranded on an island far out at sea. The final young man goes by the name of Jack Merridew. Jack is a hotheaded youth with a flair for leadership, and a temper to go along with it. Jack was the boy who wanted the position of chief from the start. In response to Ralph’s election as chief, “Even the choir applauded; and the freckles on Jacks face disappeared under a blush of mortification'; (Golding 23). Jack Merridew, from then on, was different. He detested Ralph and from then on was consumed by hate and jealousy toward everyone that followed the new chief.

Hawaiian Punch Short-Cycle

Marketing Problems – Applications and Decisions (74-232) Odette School of Business, University of Windsor II. Short Cycle Key person and his / her position in the organization:Kate Hoedebeck, director of marketing for Hawaiian Punch at Cadbury Schweppes Americas Beverages. Key issue:To prepare the 2005 Hawaiian Punch business marketing plan and coordinate the newly consolidated version of the three companies. Sub issues: 1. How will they increase market share? They already are the number 1 fruit punch drink sold in the U. S. 2.How will two distinct manufacturing, sales, and distribution networks to stock and sever an identical beverage for the same customers fare? 3. Determining the roles each will play in sales, profitability, and equity of the Hawaiian punch brand. 4. Will Cadbury Schweppes restructure for growth take focus away from maintain market leadership? 5. Can they achieve sales need to capture an attractive profit margin? 6. What are the potential competitor reactio ns? Why now? The 2005 business marketing plan is one of the key factors to ensure successful growth with the newly consolidated corporations.We are currently towards the end of 2004. By when must the key person make this decision? (Include your reason for this time frame)To allow sufficient time for the plan to be properly implemented, Hoedebeck should have it complete by September 1st, 2004. Stakes: what does the organization stand to gain or lose if it makes a good or bad decision? Potential benefits of a good decisionPotential costs of a bad decision Increased profitsDecreased profits Maintained market leadershipFailed product line Diversified promotion strategyLoss of focus from core competencies Expanded product lineBankruptcyLarger target marketLost jobs Happy retailers and foodservice customersFailed marketing strategy Competitive sustainability Over/under estimation of product or brand line More convenient for distribution and retailersWrong information in her analysis Quest ions you should ask yourself as you complete the Long Cycle: 1. Who are Hawaiian Punch’s competitors? 2. What stage of the product life style is their fruit punch beverage in? 3. What pricing/promotion strategy should they use for their product? 4. How will the consolidation impact growth? 5. What is their brand positioning? 6. What is their product line and pricing?

The s Hierarchy Of Needs The Materialism - 799 Words

Humans are the most social creatures on earth and what better place to express that then Las Vegas. City where aesthetic satisfaction and quality of life is purely expressed with material behaviors and lines between personal value and choice between tangible and intangible life goals and crossed and at times simply arrested. Scholars view materialism as a type of personality trait that involves personal and societal value. This trait is consumption-based and involves human demand for materialistic items to represent personal and social happiness. Associated with western cultures and capitalism, studies about materialism date back to an industrial and post-industrial revolution of 19th century (e.g., Campbell, 1987; McCracken, 1988; McKendrick et al., 1985; Williams, 1982). Richins considered materialism as a system of personal values (e.g. Fournier and Richins, 1991; Richins and Dawson, 1992). In Maslow s hierarchy of needs the materialism represents a focus on lower order needs, material comfort and physical safety and relates to higher order needs with self-expression through acquisition and possession of objects. Las Vegas, the gaming Mecca and a great example of materialistic behaviors such as demand for excess of everything, feeling of euphoria’s about more than necessary luxury, compulsive gambling, beyond ridiculous nightlife experience and finally the epitome of materialism, the encourage pretentiousness. Behaviors exhibited and encouraged when visiting LasShow MoreRelatedEthics of Materialism1603 Words   |  7 PagesRepercussions of Materialism Materialism and the want of consumer goods, has proved to be a prevalent force in the last century. 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